Every creative undertaking begins with a creative brief. For many creatives, a sharp brief is the most important foundation for an idea. Generally, less is more and having a clear picture of the problem means the final ideas will be more focused.
A good creative brief addresses three key issues: who is the typical target [...]
Vision: a difficult characteristic to wrap my head around early in my professional career, but a detail that’s improved with more experience. It was common to second-guess ideas. Now concepts and artistic directions have become increasingly clear as a better sense of confidence has developed.
It became clearer on a recent video created for the [...]
The Utah Educational Savings Plan (UESP) is the official nonprofit 529-college savings program in the state. 529 plans are tax-advantaged savings options designed to help families and encourage individuals to set aside funds for future college costs. The funds can be [...]
An effortless slice. A sprinkle of salt. The sweet taste of the first tomato of summer.
The flavor of a home-grown tomato is beyond compare. The moment it’s ripe also signifies a larger accomplishment. After months of preparation and care, the grower is rewarded with a healthy, productive garden.
My garden process begins early in [...]
Passionate and committed service. Most companies say it. Weatherby Healthcare lives it.
Weatherby Healthcare, a physician staffing company in Florida, matches the right physicians with the right healthcare facilities throughout the nation. What makes them different? Superior, personal service. Weatherby provides a single point of contact for each client and they’re also available 24/7. If [...]
It’s been over six years since graduating from the University of Utah. In that time, a lot has changed. Although the most important was the addition of my son, second was receiving my first job offer from Love Communications.
The months in-between college and full-time employment [...]
Last fall, we were given an assignment from The Utah Governor’s Office of Economic Development (GOED) to create a buzz around businesses expanding to Utah. We had less than 60 days (with Thanksgiving and Christmas tucked in the middle), a shortened list of businesses, and [...]
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- Oh yes! It is a @CrownBurgersHD kinda day. #Mmm pastrami. http://t.co/GDHHfxlD 07:26:06 PM May 19, 2012 ReplyRetweetFavorite
- RT @AdSaintSTL If you're not growing, you're dying... especially in the #ad game. Never. Stop. Growing. http://t.co/dk7RTfQV <-- #GoodAdvice 07:41:41 PM May 18, 2012 ReplyRetweetFavorite
- Guinness QR Cup http://t.co/uMIJysvV #packaging via @TheDieline <-- Pretty cool. The beer completes the code. 06:59:05 PM May 18, 2012 ReplyRetweetFavorite
- Our new #poster series for The TRUTH positively promotes that activities & life improve if you kick tobacco. #design http://t.co/dpbANScx 06:54:59 PM May 18, 2012 ReplyRetweetFavorite
