OBJECTIVE

Create a new package design for Walmart, while also renaming Pretzel Dips to Delights. The design must feel rich and decadent, while also illustrating a light, better for you snack.

SOLUTION

The resulting design displays oversized product that’s rich, eye-catching and mouthwatering. The background features a 1-color pretzel-shaped pattern and a light cream area holding a product description and key ingredients. Bright pattern colors separate each flavor, while also distinguishing the family of products from its competitors. As a suggestion to keep the snacking light, we recommended a resealable bag so consumers didn’t feel the need to eat the whole bag at once. During the process, I designed the packaging and directed the photo shoot.

 
 

PACKAGE DESIGN

 
 

PHOTOGRAPHY


Photography by Amy Schromm